Keeping existing customers is an important part of any business, as is developing new leads to replace customers whot leave your business or practice.

No matter the type of business you are in, you are expert in what you do. That is you have expert knowledge in your field. Creatively using this knowledge can help you attract new prospects.

How can you demonstrate your expertise? Well, you can hold a teleseminar to teach other people what you do. Informative telecourses can attract a large number of qualified prospects for your products or services.

Just Starting?

What if you are just starting your business or practice? Don't worry. You can interview an industry expert or a former faculty member. Most people are flattered when asked to be the guest for an expert interview

Not sure who to ask?. Often you can find an author who wrote about your topic who is willing to be interviewed. Holding a successful telecall is possible whether you have been in business or practice for years or just graduated.

Leveling The Field Whether You're A Solopreneur Or Part Of A MegaCorporation

A teleseminar is great, because you don't have to be a large company to appear knowledgeable. The cost of holding a teleseminar is low, and equiptment is simple. You arrange a bridge line, which is a specialized conference call line, and add your home or office phone. That's it.

What Do You Say?

For the content give people lots of useful information. Your purpose is to sell you and your company as the expert and problem solver. Don't just hype your products. People want information not a commercial.

Teleseminars can build credibility with your audience. You are presenting the seminar giving great information. This gives you the expertise authority by hosting the telseseminar.

Talk about your listener's  problems and tell them the "why" of your solution.  If you plan your content correctly you will lead your listeners to the obvious conclusion: You and your business are knowledgable and trustworthy. They will leave with a positive feeling, that you and your business know  how to solve their problem.

Aim to have fun learning experience. Your teleseminar can be a rewarding and informative experience for the participants and you. Marketing works best when it grows your business and is enjoyable.

Listen to the podcast:

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Helping you connect, educate and sell with the speed of sound,

Alysan

There are only so many hours in a day. To promote your practice or business you have to decide what delivers results and value for your marketing time. One cost effective way of reaching many prospects at the same time is teleseminars.

So What Is A Teleseminar?
Teleseminars or audio conferences happen when a group of people calls the same phone number at a designated time. The teleconference can be a presentation, an interview or an interactive question and answer format where the guests can talk freely with the host and other guests.

What Are The Advantages?
Audio conferences can be cost effective methods of marketing.  They have the potential to reach large numbers of people at the same time.  Better yet, when people register they have raised their hand saying they are interested in your product or service. Audio teleconferences are a great way to pre-qualify interested prospects.

What Do You Need For A Teleseminar?
Teleseminars are easy to arrange, you just:
·    Pick a topic
·    Prepare a presentation or arrange interview with outside expert
·    Schedule a date
·    Arrange a bridge line
·    Promote the event
·    Confirm people who have registered
·    Hold the teleseminar
·    Follow-up with attendees

Connect To Prospects
People like to do business with people they know, like and trust. Teleconferences offer the opportunity to connect with your prospects and customers. They also offer you the opportunity to educate your customers and prospects.

Educate Attendees About Your Solutions
Whether it's an existing product or service or new use or law, teleconferences enable you to demonstrate your expertise. Properly done teleseminars give instant expert credibility to the host and speaker.

Sell Your Expertise
The teleconference also gives people connection to a business or practice.  Finally you’re given the opportunity to sell yourself as the problem solver for potential prospects. Would you like to be seen as an expert by your prospect?

Helping you connect, educate and sell with the speed of sound,

Alysan

Listen to the podcast:

[mc src="http://audio.boomerpodcastchannel.com/R/666/2057/bodyepisode001.mp3"/]

A special thanks to Adem KAYA for use of the photo of pile of money and to Anna Moreno for use of the pocket watch photo.