You know teleseminars can bring in leads for your business.  Teleseminars can establish your expertise quickly and easily. Customers can be updated about new products and services through teleseminars. You can repurpose the content from teleseminars and use for reports, articles, white papers, and even new information products. Training programs can be delivered by teleseminar.

So why are you avoiding setting the date and time for your teleseminar? Here are some of the top reasons I've heard:

• I'll sound stupid and won't know what to say.
• What if no one calls in and I'm by myself?
• I'm not mechanical/technical. I won't be able to do it.
• There's no money in my budget for teleseminars.
• Who do I know who would want to be interviewed? I'm not somebody important
• I've never done it before.
• Don't have the time to prepare.
• My business couldn't be promoted with teleseminars.
• ????

What are some reasons you've heard people use to avoid holding a teleseminar?  Share the reasons you've heard or if you've stopped, please share.

Helping you connect, educate and sell with the speed of sound,

Alysan

PS If you have any questions, email me at Info (AT) PromoteWithTeleseminars (DOT) com.  Substitute @ for the AT and . for the dot. (Spambots are not fun, sigh)

Thanks to scol22, stock.xchng for the use of  her photo.

I’ve talked about recycling teleclasses to use as a new product or for a new audience. But have you ever considered using a teleseminar you previously recorded as a lead generation tool?

Here’s an easy way from Alex Mandossian to show your expertise and reuse one of your great teleseminars. Put the audio files from one of your teleseminars on your web page.

You can set it up to play as streaming audio, where a person sits and listens.

Now here’s the lead generation part. On the back on your business card say, “To find out how to find the solution for _________(fill in the blank) easier and with less hassle, please visit www.YourSite.com .

“By visiting my website, you’ll get proven secrets from my 30 minute teleseminar and you don’t even have to give me your name and address.”

Lower on the page you can offer the person the ability to enroll in an e-course with an opt-in form on the bottom of the web page.  Draw the person into your marketing funnel and let them see, hear and know for themselves the expertise you have in solving problems like theirs.

Back of business card promotion  works. It’s easy and it makes your business cards do double duty. It also gives people a way of checking you out without committment.

Why not have your business card do more than just announce who you are?  Have it sell your products or services as well.

Helping you connect, educate and sell with the speed of sound,

Alysan

Listen to the podcast:

[mc src="http://audio.boomerpodcastchannel.com/R/666/2068/bodyepisode011.mp3"/]

A special thanks to Steve Woods for the use of the photo.

You look at the board and you say to yourself. Well, 1+1=2, so what's the big deal?

Everybody knows that much. Right? Well, not always. With teleseminars you have the abiity to expand your reach beyond prospecting to just one person at a time. In fact, with telesminars you have the ability at one time to contect with as many as a bridge line or webinar connection can hold. This means your potential audience could be 2,000+.

It truly changes the mental picture from marketng one to one to a picture of  marketing one to many. Imagine what your sales could do if you had many more leads and prospects in your sales funnel?  A well-done teleseminar can turn leads into hot prospects ready to listen and potentially buy.

But there's even more. You can use that one teleseminar in a variety of ways and expand your marketing reach. I call it recycling, repurposing and reusing.

You've heard of cloning?  The key to promotional cloning is focus on the 3 R's.  Now I'm not talking about the old school idea of Reading, 'Riting and 'Rthmetic.    I'm talking about the Internet Information Age 3 R's of:  repurpose, reuse, and recycle.

Repurposing content is taking existing materials such as teleseminar and transforming them into new uses of the content. You can repurpose a teleseminar into:

• An article and place it on your website or blog. You won't have to search for an idea and then research the idea and finally write it. You just have to tweak and smooth the material into an article.
• Turn it into a podcast. Imagine yourself on iTunes.
• A post for your blog.  Turn an article into several  pieces and it becomes multiple posts
• A video. Find some slides to accompany your presentation using  a program like Camtasia . Post it on your website.  Don't worry about an Oscar winning performance.  People want to do business with people they know, like and trust. Video helps build trust.  People like seeing the person(s) behind and in the business.
• Group several related teleseminars  togethers and sell it as a product.  Or give it away as a lead generation tool

The next R belongs to reuse.

• Use the teleseminar and transcribe it as a lead  for a printed newsletter
• Take the information and put it in bullet form.  Use it as a fact sheet you hand to prospective clients or mail to them
• Take bits and pieces of the transcripton and write a news release highlighting the information you've shared
• Use pieces of your article on some social networking sites to give you an extra link into your site
• Add the article or parts of it to your My Space site

The final R goes to recycle.

Take a look at your older teleseminars (if you've done some).

• Is there a way you can redo them? Are there some issues that have changed in the industry so you need to update and redo?
• Look at turning a teleseminar into a case study or story.  Who has used the information from the teleseminar? What examples can you use? Bring the  people factor into a story and change the focus. Combine audio with written text to deliver a self contained learning product or promotional tool.

Developing marketing materials takes time. Continuously thinking of new ideas can be challenging but with some planning you can find yourself stretching your teleseminars into a variety of marketing your clients and prospects will be glad to have.  Repurposing, reusing and recycling can decrease development time and speed up your sales cycle.

Just remember the 3 R's ofcloning your marketing efforts:  Reuse, Repurpose and Recycle and you'll have lots of content to share with your targeted prospect.

Listen to the podcast:

[mc src="http://audio.boomerpodcastchannel.com/R/666/2064/bodyepisode007.mp3"/]

Helping you connect, educate and sell with the speed of sound,

Alysan

If you are a salesperson, speaker, coach, or a professional where you make your money by talking: teleseminars are a beautifully wrapped marketing gift.  Even if don't have the gift of gab, you can use teleseminars in a variety of ways to market your business. The value of the teleseminar for the business owner or professional is the ability to use the content again and again and again.  This doesn't mean you just repeat the same material over. It just means each teleseminar you do has the potential for being more than just one teleseminar by itself.

How You Ask?
When you host or present a teleseminar you are providing quality information. Right? Consider recording your teleconference and you can offer an mp3 download of the material. Say you did a teleseminar and the participants were thrilled and you were too. It sounded great, the content was fantastic. One of those days when everything just clicked.

It doesn't have to end there.  Was the teleseminar was absolutely amazing in the content and information you offered?  Or maybe it was the guest you interviewed.  Reuse the teleseminar.  You could have the interview copied onto a cd and then use it as a lead generation tool.  Or post it on your website or blog.

Develop An Alternate Revenue Stream
Or you could even sell it. Sell it? Yes, sell it.  People are looking for information online everyday. If your teleseminar delivered outstanding information, and there is a market for that information then you could sell the recordings.

But say you want other options. You could have the audio conference transcribed and sell or give  the transcription to people on your call. Some people like to be able to read the information they heard. Seeing the words reinforces the information  they heard.

Learning Styles For Different Folks
Learning styles vary by person. Some people learn best by hearing, others by seeing and still others by experiencing or doing.  so offer multiple alternatives for prospects and customers.

Some Additional Uses For Your Teleseminar
Say you don’t want to sell the transcribed teleseminar as a report. You could use sections of  the transcription as articles. You could polishthe sections and smooth them into the articles. You could then offer the articles as reprints available to your clients. Or you could add them to a newsletter either online or offline.

You could take the key points from the teleseminar transcripts and put them into a news release format. You can send the news release to a reporter at your local paper or news station.

Now sit back for a moment. Is there another audience you could reach with your teleseminar?  Could you repackage your information for a related audience? This can increase your prospecting reach with less time and effort. And if you decide to sell the teleseminar and with  the resulting “products” you can increase your revenue.

Consider what one teleseminar can grow into…

Helping you connect, educate and sell with the speed of sound,

Alysan

Listen to the podcast:

[mc src="http://audio.boomerpodcastchannel.com/R/666/2060/bodyepisode004.mp3"/]

A special thanks to Marija Jure for the use of the photo.