Getting People To Pick Up The Phone To Attend Your Teleseminar

Encouraging people to attend your teleseminar is more than just issuing an invitation.In today’s busy time crunched world people need a reason to attend and reminders. It’s about capturing their attention and then staying in their awareness. Here are some things you want to consider.

• Give adequate notice for people to add you to their calendar.For a 60 minute teleseminar all you need is anywhere between three to seven days. This gives people the opportunity to put you on their calendar without the time to forget.
• Have an interesting invitation. Give them a reason to attend. Much like an interesting or attractive party invitation can attract attention, copywriting can provide the extra oomph for people to register and attend your teleclass. Don’t put people to sleep.    If your copywriting is boring people may pass over  your offer to register.
• An invitation is not an announcement. You need to do more than state the “who, what, when, where and why” of your teleseminar. Include a call to action. Gently tell them what you want them to do. Whether it’s “Pick up the phone to register now,” or “Click here” tell the people what you want them to do.
• Make it easy to say “Yes”. If you require people to give you their life history to sign up, rethink your registration.  What is the minimal information you need? Name, email and phone? For example, remember a time when you wanted to ask someone out on a first date . When asking them did you ask their life history, bank balance and how many children they wanted? Hopefully not.
• Test your system. Using another email address and  test drive the registration process. Does it work? 
• Send out reminders. Using a follow-up system will increase the number of your attendees. Having an automated email reminder system can boost your attendance. When people’s lives get  busy, you vanish from their top of mind awareness. Then your teleseminar time passes without the person remembering to call in.
• Use an autoresponder system to streamline your registration and reminder process. An autoresponder lets you pre-program invitations, confirmation registration emails, and reminders. Weeks even months before your teleseminar, preload the emails so they are ready to go. AWeber is the follow-up system I use. It has a good email delivery rate. 
• Include call in information in all of follow up emails. Don’t make it hard or frustrating to find out the number to call and password needed to access the call. Not everybody is organized enough to put the teleseminar time and phone on the calendar. Make it easy to remember to attend by including the phone number and password or conference id.

Give people the road map for attending your teleseminar.  To get people calling in to your teleseminar you need to guide them each step of the way. Follow these tips and you’ll have more people listening in.

 
Helping you connect, educate and sell with the speed of sound,

Alysan

Listen to the podcast:

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A special thanks to M Nota for the use of the photo.