I’ve talked about recycling teleclasses to use as a new product or for a new audience. But have you ever considered using a teleseminar you previously recorded as a lead generation tool?
Here’s an easy way from Alex Mandossian to show your expertise and reuse one of your great teleseminars. Put the audio files from one of your teleseminars on your web page.
You can set it up to play as streaming audio, where a person sits and listens.
Now here’s the lead generation part. On the back on your business card say, “To find out how to find the solution for _________(fill in the blank) easier and with less hassle, please visit www.YourSite.com .
“By visiting my website, you’ll get proven secrets from my 30 minute teleseminar and you don’t even have to give me your name and address.”
Lower on the page you can offer the person the ability to enroll in an e-course with an opt-in form on the bottom of the web page. Draw the person into your marketing funnel and let them see, hear and know for themselves the expertise you have in solving problems like theirs.
Back of business card promotion works. It’s easy and it makes your business cards do double duty. It also gives people a way of checking you out without committment.
Why not have your business card do more than just announce who you are? Have it sell your products or services as well.
Helping you connect, educate and sell with the speed of sound,
Alysan
Listen to the podcast:
[mc src="http://audio.boomerpodcastchannel.com/R/666/2068/bodyepisode011.mp3"/]
A special thanks to Steve Woods for the use of the photo.
Filed under Lead Generation, Marketing, Repurposing Content by 
No matter if your business is offline, online or a combination; teleseminars can promote your business and increase sales.
You’ve heard, I'm sure the speech about finding your niche. "It’s important to find your niche or specialty. And to better serve that niche you need to discover their problems. Finally you deliver the solutions to those problems using your products or services. The result? A growing and profitable business or practice."
Great concept, but how can you actually make it happen? You want your business to not only have sales but to grow. Teleseminars can be an effective part of your marketing plan. Selling is a part of any business or practice.
Commodity Transactions vs Business Building Sales
Selling solutions is part of building your practice or business. But a business building sale can’t happen without a relationship.
True, there are things you buy without a relationship. Milk, toilet paper, soap—are all commodities. Commodity purchases are transactions. You buy without thinking. You don’t particularly care where you buy. You will switch brands if prices or other factors change.
But a business building sale involves developing a relationship between you and your customer or client. The business building focus is on the long term with repeat sales and referrals.You develop that relationship by letting people get to know, like and trust you. Teleseminars can can help you start a business building relationship quickly at the speed of sound.
Let People Get To Know You As A Person
Teleseminars are a marketing technique that lets people get to know, like and trust you. Holding a teleseminar lets you connect with your prospects providing them with the answers they want. This starts creating a relationship where your prospects begin to know you.
Build Trust By Demonstrating Expertise
Providing good content in your teleseminar shows your expertise. Whether it is you delivering the content or if you use a guest expert you become the expert by association with good content. Trust begins with recognition of your expertise.
Give People A Chance To Discover They Like You
Finally teleseminars give you the ability to connect with many people at the same time. It’s the “prospect once, reach many model.” People hear your voice and learn more about you as a person when you hold a teleseminar. Whether people do so consciously or not, they are making a decision whether they like you.
Consider what one teleseminar can grow into…
Helping you connect, educate and sell with the speed of sound,
Alysan
Listen to the podcast:
[mc src="http://audio.boomerpodcastchannel.com/R/666/2067/bodyepisode010.mp3"/]
A special thanks to Aleš Cerin for the use of his photo.
Filed under Lead Generation, Marketing by
Encouraging people to attend your teleseminar is more than just issuing an invitation.In today’s busy time crunched world people need a reason to attend and reminders. It’s about capturing their attention and then staying in their awareness. Here are some things you want to consider.
- Give adequate notice for people to add you to their calendar.For a 60 minute teleseminar all you need is anywhere between three to seven days. This gives people the opportunity to put you on their calendar without the time to forget.
- Have an interesting invitation. Give them a reason to attend. Much like an interesting or attractive party invitation can attract attention, copywriting can provide the extra oomph for people to register and attend your teleclass. Don’t put people to sleep. If your copywriting is boring people may pass over your offer to register.
- An invitation is not an announcement. You need to do more than state the “who, what, when, where and why” of your teleseminar. Include a call to action. Gently tell them what you want them to do. Whether it’s “Pick up the phone to register now,” or “Click here” tell the people what you want them to do.
- Make it easy to say “Yes”. If you require people to give you their life history to sign up, rethink your registration. What is the minimal information you need? Name, email and phone? For example, remember a time when you wanted to ask someone out on a first date . When asking them did you ask their life history, bank balance and how many children they wanted? Hopefully not.
- Test your system. Using another email address and test drive the registration process. Does it work?
- Send out reminders. Using a follow-up system will increase the number of your attendees. Having an automated email reminder system can boost your attendance. When people’s lives get busy, you vanish from their top of mind awareness. Then your teleseminar time passes without the person remembering to call in.
- Use an autoresponder system to streamline your registration and reminder process. An autoresponder lets you pre-program invitations, confirmation registration emails, and reminders. Weeks even months before your teleseminar, preload the emails so they are ready to go. AWeber is the follow-up system I use. It has a good email delivery rate.
- Include call in information in all of follow up emails. Don’t make it hard or frustrating to find out the number to call and password needed to access the call. Not everybody is organized enough to put the teleseminar time and phone on the calendar. Make it easy to remember to attend by including the phone number and password or conference id.
Give people the road map for attending your teleseminar. To get people calling in to your teleseminar you need to guide them each step of the way. Follow these tips and you’ll have more people listening in.
Helping you connect, educate and sell with the speed of sound,
Alysan
Listen to the podcast:
[mc src="http://audio.boomerpodcastchannel.com/R/666/2066/bodyepisode009.mp3"/]
A special thanks to M Nota for the use of the photo.
Filed under How To Do Teleseminars, Marketing by
