Clone Your Marketing Efforts With Teleseminars

You look at the board and you say to yourself. Well, 1+1=2, so what's the big deal?

Everybody knows that much. Right? Well, not always. With teleseminars you have the abiity to expand your reach beyond prospecting to just one person at a time. In fact, with telesminars you have the ability at one time to contect with as many as a bridge line or webinar connection can hold. This means your potential audience could be 2,000+.

It truly changes the mental picture from marketng one to one to a picture of  marketing one to many. Imagine what your sales could do if you had many more leads and prospects in your sales funnel?  A well-done teleseminar can turn leads into hot prospects ready to listen and potentially buy.

But there's even more. You can use that one teleseminar in a variety of ways and expand your marketing reach. I call it recycling, repurposing and reusing.

You've heard of cloning?  The key to promotional cloning is focus on the 3 R's.  Now I'm not talking about the old school idea of Reading, 'Riting and 'Rthmetic.    I'm talking about the Internet Information Age 3 R's of:  repurpose, reuse, and recycle.

Repurposing content is taking existing materials such as teleseminar and transforming them into new uses of the content. You can repurpose a teleseminar into:

• An article and place it on your website or blog. You won't have to search for an idea and then research the idea and finally write it. You just have to tweak and smooth the material into an article.
• Turn it into a podcast. Imagine yourself on iTunes.
• A post for your blog.  Turn an article into several  pieces and it becomes multiple posts
• A video. Find some slides to accompany your presentation using  a program like Camtasia . Post it on your website.  Don't worry about an Oscar winning performance.  People want to do business with people they know, like and trust. Video helps build trust.  People like seeing the person(s) behind and in the business.
• Group several related teleseminars  togethers and sell it as a product.  Or give it away as a lead generation tool

The next R belongs to reuse.

• Use the teleseminar and transcribe it as a lead  for a printed newsletter
• Take the information and put it in bullet form.  Use it as a fact sheet you hand to prospective clients or mail to them
• Take bits and pieces of the transcripton and write a news release highlighting the information you've shared
• Use pieces of your article on some social networking sites to give you an extra link into your site
• Add the article or parts of it to your My Space site

The final R goes to recycle.

Take a look at your older teleseminars (if you've done some).

• Is there a way you can redo them? Are there some issues that have changed in the industry so you need to update and redo?
• Look at turning a teleseminar into a case study or story.  Who has used the information from the teleseminar? What examples can you use? Bring the  people factor into a story and change the focus. Combine audio with written text to deliver a self contained learning product or promotional tool.

Developing marketing materials takes time. Continuously thinking of new ideas can be challenging but with some planning you can find yourself stretching your teleseminars into a variety of marketing your clients and prospects will be glad to have.  Repurposing, reusing and recycling can decrease development time and speed up your sales cycle.

Just remember the 3 R's ofcloning your marketing efforts:  Reuse, Repurpose and Recycle and you'll have lots of content to share with your targeted prospect.

Listen to the podcast:

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Helping you connect, educate and sell with the speed of sound,

Alysan